Welcome to the inner workings of Killer Dana - both the retail stores and the online superstore. Surfing Magazine recently stopped by the corporate offices of Killer Dana for a look around at what makes them so successful, how they operate their online Boardshort Superstore, and what their plans for the future are. Enjoy.
Pictured here is the best selling boardshort that has hit the market in the past few years; Billabong's Rising Sun boardshort. Originally worn by Billabong team rider Andy Irons, Killer Dana's staff estimates that they sell about 20 to 30 pairs of these boardshorts per day.
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