Welcome to the inner workings of Killer Dana - both the retail stores and the online superstore. Surfing Magazine recently stopped by the corporate offices of Killer Dana for a look around at what makes them so successful, how they operate their online Boardshort Superstore, and what their plans for the future are. Enjoy.
Here's a few of the Killer Dana staff in the main order fulfilment section of their warehouse. With Killer Dana's goal set at shipping every order they receive before noon the same business day, these guys really get a workout. During the Christmastime holiday rush in November and December, Killer Dana's online store can receive anywhere from 800 to 1000 orders per day.
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