Surfing Field Trip To Killer Dana

Welcome to the inner workings of Killer Dana - both the retail stores and the online superstore. Surfing Magazine recently stopped by the corporate offices of Killer Dana for a look around at what makes them so successful, how they operate their online Boardshort Superstore, and what their plans for the future are. Enjoy.

Each shelf in the warehouse is numbered according to brand, size, style and even gender. With about 15% of their overall business in women's clothing and accesories, the Killer Dana crew sees a big market that is ready for them to be served. Lounge (our Killer Dana tourguide) estimates that in the future, up to 50% of their business will be geared towards womens products.